Stuart Hoy

Ten years ago, I spent my days and nights helping people transform their lives. I’d get them up before dawn, push them onto the road, and show them they were capable of so much more than they believed — of running further, living braver, and stepping into possibility. Those years of coaching were some of the most meaningful of my life.

Today, a decade later, I’m restarting that journey in a new form: LIFESTRUCK. It’s built on two powerful foundations:

Transformation — guiding people back home to themselves, stripping away the stories and prisons that hold them back.

Odysseys — grand adventures across wild places, where challenge and discovery collide to awaken something deeper within.

This isn’t theory for me — it’s lived experience. I’ve tested myself in ultra-endurance events and across vast landscapes, learning firsthand what it means to reach the edge of comfort and choose to keep going. Those lessons of resilience, presence, and authenticity are now the heart of LIFESTRUCK.

For me, this is more than a business. It’s a calling: to create spaces — in boardrooms, deserts, and digital circles — where people can reframe what’s possible, embody authenticity, and build a legacy that matters.